企业市场营销中的服务战略思考

• 作 者: 邓江
• 机 构: 西南财大贸经系 研究生
• 出 处: 企业销售
• 发表日期: 1994年04期
• 关键词: 企业市场营销 现代市场营销 通用汽车公司 燃油喷射 家用轿车 营销者 营销观 服务营销策略 销售渠道 质量水平

一、现代市场营销是服务性市场营销现代市场营销的核心就是为消费者服务,产品营销在实质上应该是服务性营销。由于现代科学技术的普及,大多数企业都能生产出同一质量水平的产品,产品的功能趋于均质化。像通用汽车公司生产的“道奇无畏”牌和福特汽车公司生产的“福特金牛座”牌家用轿车采用的都是 V6燃油喷射发动机,通风盘/制动盘 ABS 的制动器,悬挂

First, modern marketing is service marketing The core of modern marketing is to serve consumers. Product marketing should essentially be service marketing. Due to the popularity of modern science and technology, most companies can produce products of the same quality level, and the functions of the products tend to be homogenized. The “Dodge Dreadnought” brand produced by General Motors and the “Ford Taurus” brand family car produced by Ford Motor Company are all equipped with V6 fuel injection engines, brakes for ventilating discs/brakes, ABS, and suspensions.