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从连续7年荣膺中国第一品牌的殊荣到褚时健个人的浮沉,20多年来,整个中国烟草业或许没有哪个名字像红塔山和它代表的红塔集团那样承载着如此浓重的传奇色彩和行内行外关注的目光。2003年的仲夏,这个经历了短暂沉寂的企业又一次因为一桩体育盛事而频频出现在报纸与网站的头条一群星璀璨的世界足坛首席豪门皇家马德里的首度中国之行以红塔命名。7月25日,贝克汉姆、齐达内等“六大天王”率领的这支“绿茵梦之队”即将入住昆明郊外的红塔训练基地。消息一出,众说纷纭,看热闹的人们光是冠名费的多少都传出了四五个版本,而看门道的业内人士则关注着更深一层的信息—这次的大手笔是否折射出2002年春天换帅之后的红塔集团在品牌推广、产业多元化、国际化进程等方面的某些重要的态度与观念?带着这个问号,我们在云南玉溪红塔总部拜访了红塔集团总裁姚庆艳。
From the award of China’s No. 1 brand for seven consecutive years to the personal ups and downs of Chu Shijian, for the past 20 years, perhaps no one in the entire tobacco industry in China like Hongtashan and Hongta Group, which it represents, carries such a strong legends and insiders’ attention The eyes. In midsummer of 2003, this short-lived, quiet enterprise was again appearing again in the headlines of newspapers and websites because of a sporting event. A group of stars The world’s chief giants Real Madrid’s first giants Real Madrid’s first trip to China was named Hongtas. July 25, David Beckham, Zidane and other “six kings ” led by this “green dream team ” is about to stay in Hong outskirts of Hongta training base. The news came out, divergent views, to see the lively people just how much the title fee came out of four or five versions, while the gatekeeper insiders are concerned about the deeper level of information - whether this generous reflects the 2002 With the question mark, we visited Hongta Group President Yao Qingyan, head of the Hongta Group in Yuxi, Yunnan Province, for some important attitudes and concepts of Hongta Group after the change of coaches in the spring in terms of brand promotion, industrial diversification and internationalization.