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目前,用于分析电子商务战略的理论主要是竞争分析理论和基于资源的竞争理论,但是这些理论不能有效反映电子商务环境的不确定性和竞争优势的动态性。根据企业的业务特征和电子商务的本质,可以采用三种基本的电子商务战略途径,并且通过分析新的竞争环境对企业的影响,结合电子商务的价值创造机理,可以引入包括价值创造、集成范围和时间在内的三个战略决定因素,为企业制定动态的电子商务战略提供了依据。
At present, the theories used to analyze e-commerce strategies are mainly competition analysis theory and resource-based competition theory, but these theories can not effectively reflect the uncertainty of e-commerce environment and the dynamics of competitive advantage. According to the business characteristics of enterprises and the nature of e-commerce, three basic e-commerce strategic approaches can be adopted. By analyzing the impact of the new competitive environment on enterprises and combining with the value creation mechanism of e-commerce, we can introduce various strategies including value creation, And time, including the three strategic determinants for enterprises to develop a dynamic e-commerce strategy provides the basis.