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2012年7月12日,茅台集团捐资1亿元人民币、与全国青少年发展基金会在北京共同启动了“国酒茅台.国之栋梁—2012希望工程圆梦行动”大型公益助学活动。此次捐赠是希望工程实施22年来收到的一次性捐款数额最高、资助学生最多、覆盖面最广的一笔捐款,捐款将面向全国31个省(区、市)及新疆生产建设兵团,按每人5000元标准,对全国20000名考入二类本科以上院校、品学兼优、来自农村家庭经济困难的大学新生进行资助。
July 12, 2012, Maotai Group donated 100 million yuan, and the National Youth Development Foundation in Beijing jointly launched the “national wine Maotai. National Pillar -2012 Hope Project Dream Action” large-scale public welfare activities. The donation is a donation which is hoped that the project will receive the highest one-time donation amount, the most subsidized student fund and the most extensive coverage in the past 22 years. The donation will be directed at 31 provinces (autonomous regions and municipalities) and Xinjiang Production and Construction Corps in China. 5000 yuan standard, of the country admitted to more than 20000 undergraduate bachelor or above, both academic excellence, from rural families financially disadvantaged college freshmen funded.