论文部分内容阅读
别墅对于消费者而言并不陌生,目前,在京城房地产市场推广中,它是一个混杂的概念,既包括独立式、联排型(即TOWNHOUSE)、双拼型、叠拼型住宅,甚至集合式住宅中的豪宅也称自己为“空中别墅”。然而,传统意义上的别墅,或者在大多数人的印象中,它具备以下特征:1、距离市区远,远离喧嚣。2、拥有较为独特的自然景观,如山川、河流、森林、原野等,环境幽静。3、面积大,通常在400-600平米以上。4、装修华丽、奢侈。5、只能作为第二居所或度假型居所使用。随着市场需求的变化和消费层次的进一步细分,传统的豪华别墅已无法满足部分对别墅型生活迫切向往的精英人士的需求。这类群体多为人生和事业均处于上升通道中的品位人士,他们既不肯拥挤在市区的集合式住宅中,也不愿委屈在城郊的TOWNHOUSE 中,他们对独立的居庄环境、便捷的交通、完善的服务配套尤为看重,本质上,市场对可作为第一居所的独立
Villa is no stranger to consumers, at present, in the real estate market in the capital, it is a mixed concept, including both stand-alone, townhouses (TOWNHOUSE), double spell type, stack type apartment, and even set House in the luxury also known as “sky villa ”. However, the traditional sense of the villa, or in most people’s impression, it has the following characteristics: 1, away from the urban area, away from the noise. 2, has a more unique natural landscape, such as mountains, rivers, forests, wilderness, quiet environment. 3, large area, usually above 400-600 square meters. 4, decoration gorgeous, luxury. 5, can only be used as a second home or holiday home. With the change of market demand and the further breakdown of the consumption level, the traditional luxury villas have been unable to meet the needs of some elites who are desirous of villa-style living. Most of these groups are people in life and career ascending members of the channel, they neither refuse to crowded in the urban areas of the collective residential, but also do not want to grievances in the suburbs of the TOWNHOUSE, they are independent living Zhuang environment, convenient Of the traffic, improve the service package is particularly valued, in essence, the market can be used as the first home of independence