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过去的一年,对白酒行业来说,无疑是风云变幻的一年:从年初的“限酒令”到下半年的“塑化剂”风波再到“禁酒令”……白酒特别是高端白酒市场在2012年遇到了一些挫折,如同近期北京的雾霾天气,让人呼吸困难。据中国酒业2013年攻略预测,白酒中端市场在2013年将占据举足轻重的地位,这与皇家京都中低端的产品定位相吻合。皇家京都酒业在这样的大环境中,怎样才能把握机遇迎接挑战?
In the past year, the liquor industry was undoubtedly a year of changing conditions: from the beginning of the “alcohol restriction order” to the “plasticizer” in the second half of the year and then to the Prohibition Order Liquor, especially the high-end liquor market, encountered some setbacks in 2012, just as Beijing’s foggy and hazy weather recently made it difficult for people to breathe. According to the prediction of the Chinese wine industry in 2013, the mid-end liquor market will occupy a pivotal position in 2013, which is consistent with the middle and low-end product positioning of the Royal Kyoto. Royal Kyoto liquor in such a large environment, how to seize the opportunity to meet the challenge?