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一切皆有可能!不错,有想法就有未来,有创意就有空间。《创意经济》一书指出,创意经济现在每天创造220亿美元的产值,并以5%的速度递增。在一些国家,增长的速度更快,美国达14%,英国为12%。以创意产业为核心推动力的新经济已占据美国GDP的70%,加拿大GDP的60%。相对于温州发达的轻工产业来说,业内人士将创意产业做了如下分解:一是产品外观设计的创意;二是产品功能设计的创意;三是产品品牌塑造和传播方面的创意;四是企业经营行为方面的创意,即企业文化。创意,正成为温州制造的主要驱动力。
Everything is possible! Yes, there is a future for ideas, there is room for creativity. According to Creative Economy, the creative economy now generates 22 billion U.S. dollars a day and is growing at 5%. In some countries, growth is even faster, reaching 14% in the United States and 12% in the United Kingdom. The new economy, driven by creative industries, has accounted for 70% of U.S. GDP and 60% of Canada’s GDP. Relative to the well-developed light industry in Wenzhou, the industry will do the following decomposition of the creative industries: First, the design of product ideas; Second, the design of product features creative; Third, product branding and dissemination of creative ideas; Fourth Creative business practices, that is, corporate culture. Creative, is becoming the main driver of manufacturing in Wenzhou.