构建家电连锁的竞争优势

• 作 者: 周冰
• 出 处: 企业改革与管理
• 发表日期: 2009年08期
• 关键词: 家电 家电连锁企业 零售业态 家电零售 顾客服务 供应链 连锁经营企业 供应商 顾客忠诚度 专业化经营

家电连锁企业作为一种新型的零售业态,采取专业化经营,凭借大规模采购取得商品低价,以其低廉的价格、优质的服务吸引了众多消费者,快速地占领了家电零售市场。然而,大多数商家都是通过低价竞争、同质化的服务方式和促销手段生存,在新形势下,如何通过商业模式的创新,为顾客创造超值服务,来构建企业的竞争优势,成为连锁企业胜出的关键所在。

As a new type of retail business, home appliance chain retailers have adopted specialized management, obtained low prices through large-scale procurement, attracted many consumers for their low prices and excellent service, and quickly occupied the home appliance retail market. However, most businesses survive through low price competition, homogeneous service and promotion methods. Under the new situation, how to create value-added services for customers through innovation in business models so as to build their competitive advantages and become The key to winning the chain.