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这场价格战尽管带有戏剧性,但确实会产生深远的影响,它会是线上与线下零售商模式之争的分水岭无论是线上还是线下,零售都需要拥抱低毛利,最后比拼的是存活能力,而这要企业实现互联网营销能力与零售运营能力的融合。8月份的电商价格乱战并没有真正打起来,究其原因,战争的挑起者并没有弄清中国家电行业的水到底有多深,认为可
The dramatic price war, though with far-reaching implications, can be a watershed in the battle between online and offline retailer models. Retail needs to embrace low margins and final competition Is the viability, which requires enterprises to achieve the integration of Internet marketing capabilities and retail operations ability. In August the electricity supplier price chaos war did not really fight, the reason, the initiator of the war did not find out how deep the water in the Chinese home appliance industry in the end, that