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1959年,“大白兔”为国庆十周年献礼而诞生;1972年,周恩来总理将大白兔奶糖作为礼物赠送给美国总统尼克松;二十世纪九十年代以来,糖果市场诸侯割据,大白兔辉煌不再;2002年,大白兔展开“变脸”系列行动;2005年,“变脸”后的大白兔登陆央视黄金时段广告,东山再起,一举成功。 2004年11月18日,在中央电视台的招标大厅内,上海冠生园集团公司高高举起了招标牌,与其他投标厂商展开十几轮激烈的较量之后,冠生园集团突出重围,成功中标,顺利占据中国高端媒体的尖端时间。2005年元旦,中央电视台黄金时段推出了历史大剧《汉武大帝》,上海冠生园集团紧随其后,投放了大白兔奶糖广告。随着《汉武大帝》的热播,大白兔奶糖香飘全国。
In 1959, “White Rabbit ” was born for the tenth anniversary of National Day; in 1972, Premier Zhou Enlai presented the white rabbit candy as a gift to President Nixon; since the 1990s, the candy market princely separates the White Rabbit Brilliant no longer; 2002, the white rabbit started “face ” series of actions; in 2005, “white face ” after the white rabbit landed CCTV prime time commercials, the comeback, in one fell swoop success. On November 18, 2004, in the bidding hall of CCTV, Shanghai Guanshengyuan Group Co., Ltd. raised its bidding card. After more than a dozen rounds of fierce competition with other tenderers, the Guan Sheng Yuan Group made a significant breakthrough and achieved success Successful bid, successfully occupy the high-end media in China’s cutting-edge time. On New Year’s Day in 2005, CCTV introduced the historical drama “Han Wu Da Di” during prime time. The Shanghai Guan Sheng Yuan Group followed the White Rabbit candy advertising. With the “Han Wu Tai,” the hit, white rabbit sweet candy floating across the country.