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本文基于清朝文化视域对沈阳特色旅游纪念品开发的策略选择进行深入研究。以前期相关研究为背景,以游客需求感知和开发存在的思路局限化、模式单一化、导向片面化等问题为依据,提出开发策略选择要以清朝文化为定位塑造新形象,以统筹协同为目标建立开发新机制,兼顾市场导向与时代走向明确开发新方向,对于沈阳特色旅游纪念品开发以及城市文化塑造具有一定积极意义。
This article based on the Qing Dynasty culture sight to carry on the thorough research to the tactics choice which the Shenyang special tourist souvenir develops. Based on the related research in the previous period, this paper puts forward that the selection of development strategy should be based on the culture of Qing Dynasty to create a new image and take the coordination as the goal, based on the limitations of thinking, the pattern simplification and the one-sided orientation of the tourists. The establishment of a new mechanism for development, taking into account the market orientation and the development of a clear direction for the development of the times has a positive effect on the development of tourism souvenirs with distinctive features in Shenyang and the urban culture.