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中国的手机市场,是目前国内一个“亮点”市场。据预测,中国手机市场2000年的规模约为3000万台。如此规模、潜力巨大的市场几乎完全被国外品牌所垄断。面对这么庞大的市场空间,中国的企业不愿只看“西洋景”,不甘让摩托罗拉、诺基亚、爱立信等国外品牌“跑马圈地”。康佳、中兴、科健、TCL 等国产品牌手机企业不约而同地推出新款手机,大手笔地进行广告宣传投入,誓在手机市场中让国产品牌扳回一城。
China’s mobile phone market is currently a “bright spot” market in China. It is predicted that the scale of the Chinese mobile phone market in 2000 will be approximately 30 million units. The market with such a large scale and huge potential is almost completely monopolized by foreign brands. Faced with such a huge market space, Chinese companies are reluctant to look at the “Western landscape” and are unwilling to allow foreign brands such as Motorola, Nokia, and Ericsson to “scratch around”. Companies such as Konka, ZTE, Kejian, TCL and other domestic mobile phone brands have invariably launched new mobile phones and invested heavily in advertising. They vowed to regain the strength of domestic brands in the mobile phone market.