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跨进九十年代,迪士尼已经是好莱坞最大的独立制片公司。从《小美人鱼》开始,卡通影片一部比一部赚钱。加上经营者和纵连横的功力不俗,媒体霸主的地位隐然浮现。在1994年开始,迪士尼跨足电脑市场,开始替个人电脑、世嘉和任天堂等电子游戏机开发互动游戏,也正式投资幼教光盘软件,当年它们的多媒体事业部一口气就推出13种光盘软件。由于迪士尼卡通人物响亮的知名度,很快地就挤身到娱乐软件业全球排行榜前五名的行列中。 不过迪士尼在幼教光盘市场上并非一帆风顺,1995年推出《狮子王》(光盘版)可说是叫座但不叫好,被美国著名杂志《CD-ROM Today》的作者Halpern先生贬损为“填塞
Into the nineties, Disney is already Hollywood’s largest independent production company. From the “Little Mermaid”, a cartoon film to make money more than one. Coupled with operators and vertical and horizontal skills impressive, the dominant position of the media suddenly emerged. Beginning in 1994, Disney developed the interactive games for electronic game consoles such as PCs, Sega and Nintendo, and officially invested in kindergarten CD-ROM software. In the meantime, their multimedia division released 13 CD-ROM software in a single breath. Due to the resounding popularity of Disney cartoon characters, it quickly became one of the top 5 global players in the entertainment software industry. However, Disney is not a smooth one in the CD market. In 1995, “Lion King” (CD-ROM Edition) was praised but not applauded. It was dismissed by Mr. Halpern, the author of the famous American magazine “CD-ROM Today”