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当今,信息日益全球化,传播趋向融媒体化,舆论宣传注重双方或多方融合互动。在《特殊的寒假作业》刊发的前前后后,作者、媒体与受众实行了三重互动:网下网上互动,破除新闻策划的障碍;新老媒体互动,扩大新闻宣传影响力;受众和媒体互动,提升新闻舆论的温度,从而使这一孝心行动在互动中传播,在互动中升华,产生了良好传播效果,留下了有益启示。
Nowadays, with the globalization of information and the tendency of media diffusion, media attention focuses on the integration and interaction of two or more parties. In the “special winter homework” published before and after the author, the media and the audience implemented a three-way interaction: the Internet interactive online, breaking the barriers of news planning; old and new media interaction, expand media coverage influence; audience and media interaction , So as to raise the temperature of news media so as to make this filial piety act disseminate in the interaction and sublimate in the interaction, resulting in a good communication effect and leaving a useful enlightenment.