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推动传统媒体和新兴媒体融合发展,既是党中央着眼巩固宣传思想文化阵地、壮大主流思想舆论作出的重大战略部署,也是城市广电媒体应对新型媒体挑战,以转型谋生存、以融合求发展的重大机遇(1)。在媒体融合的过程中,需要遵循新闻传播规律和新兴媒体发展规律,强化互联网思维。互联网思维的核心是用户思维,正是这种思维,促进主流媒体更新观念、重视用户,提供受用户欢迎的内容产品
Promoting the integration and development of traditional media and emerging media is not only a major strategic arrangement made by the party Central Committee in consolidating and propagating ideological and cultural positions and expanding public opinion on mainstream thinking, but also a major opportunity for urban radio and television media to meet the challenge of new-type media, seek survival through transformation, and seek common development through integration (1). In the process of media convergence, we must follow the law of news dissemination and the law of development of emerging media to strengthen Internet thinking. Internet thinking is the core of user thinking, it is this thinking, to promote the mainstream media update the concept of attention to users, providing content products welcomed by users