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外资广告公司最初进入中国市场,并不是因为本土企业本身的需求所致,而是在中国改革开放的背景下跨国公司和外资企业大量进入中国市场,这些企业同时把外资广告公司一起带了进来。外资企业在中国市场获得的成功,使得本土企业也看到了外资广告公司在帮助客户进行的一系列品牌塑造、市场推广、媒介购买等服务上,有一套科学而且规范化的运作理念;改革开放之初,国人本身对外来的东西
Foreign-funded advertising companies initially entered the Chinese market not because of the needs of local businesses but because multinationals and foreign-funded enterprises entered the Chinese market in large numbers in the context of China’s reform and opening up. These companies also brought in foreign-funded advertising companies. The success of foreign-funded enterprises in the Chinese market has also enabled local enterprises to see a set of scientific and standardized operational concepts of foreign-invested advertising companies in a series of branding, marketing and media buying services to help their clients. At the beginning of reform and opening up , People themselves to foreign things