点子:成功的起点——记美国美容业百万富翁马修斯

• 作 者: 孙蕴苏
• 出 处: 集团经济研究
• 发表日期: 1995年01期
• 关键词: 美容业 马修斯 相师 赫本 美容界 黛丽 青春气息 罗马假日 二十四小时 在阳台上

只要看过电影经典作品《罗马假日》的人,都会牢牢记住奥黛丽·赫本、这位第二十六届奥斯卡金像奖得主的出色表演,都不会忘记她那张清纯无邪的脸,都会记住那散发出青春气息的发式——“赫本头”。可是你可知道,那“赫本头”的发明者,就是大名鼎鼎的美国美容业企业家马修斯。大约人们更不知道,这位后来成为百万富翁的美容师,其实一开始是一位道道地地的照相师,一位信奉“不管做什么生意,只有想一些与从不同的东西吸引顾客,生意才会好起来”的照相师。

As long as people have seen the movie classic Rome holiday, will firmly remember Audrey Hepburn, the twenty-sixth Oscar winner excellent performance, will not forget her pure and innocent Face, will remember that hair exudes youthful style - “Hepburn head.” But you know, that “Hepburn” inventor, is the famous American beauty industry entrepreneur Matthews. About people do not even know, the cosmetologist who later became a millionaire, in fact, was originally a genuine photographer, a believer, “no matter what the business, only think of something different from attracting customers, Business will be better, ”the photographer.