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欧洲对包装设计高要求一、名称易记。包装上的产品名称要易懂、易急、易记。二、印刷醒目。要使消费者从包装外表就能对产品的特征了如指掌。三、印刷简明。对高档豪华商品而言,包装印刷与商品本身的档次相适应。四、体现信誉。要使消费者透过包装增加对产品的信任。五、...
High demand for packaging design in Europe First, the name easy to remember. The product name on the package should be easy to understand, easy to remember and easy to remember. Second, printing eye-catching. To enable consumers to look from the appearance of the product can be well aware of the characteristics of the product. Third, printing concise. For luxury goods, packaging and printing products to adapt to the grade itself. Fourth, reflect the credibility. To make consumers through the packaging to increase the trust of the product. Fives,...