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日益复杂的多品牌市场环境,对于企业营销策略来说,悉心洞察消费者心理,不放弃任何发展和强大的机遇才能真正地赢得市场,尤其是金融危机背景下,充分发现消费需求,选取品质媒体资源抢占传播制高点,才能够在这场没有硝烟的市场营销战中抢占先机。企业如此,媒体经营亦如此。齐鲁电视台就是一直站在发现客户需求,实现媒体价值的理念上,从实效策略,文化策略,整合资源策略上,全力打造客户服务体系,构建与客户实效沟通体系,全面提升竞争力。
The increasingly complex multi-brand market environment, corporate marketing strategy, careful insight into consumer psychology, do not give up any development and strong opportunities to truly win the market, especially in the context of the financial crisis, the full discovery of consumer demand, select quality media Resources to seize the commanding heights in order to be able to seize opportunities in this no-smoking marketing war. Businesses and media companies do the same. Qilu TV Station has been standing on the concept of finding customer needs and realizing media value. It has tried its best to build a customer service system and establish a communication system with customers based on practical strategies, cultural strategies and resource integration strategies so as to comprehensively enhance its competitiveness.