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随着语音通信市场趋向饱和,语音通信和基于语音的增值业务已呈明显下降趋势。此外,随着3G网络大规模建设的完成和智能手机的普及,ICT行业进入移动互联网时代。由于Google Voice、Skype及Whats App等OTT业务的大量涌现,电信运营商的传统业务利润持续下降。在增长乏力和保有困难的双重夹击之下,全球运营商纷纷将目光投向了增值业务创新,开发新型产品,尝试新的商务模式和营销方式,以期找到新的利润增长点。电信产业历史上经历了三波收入狂潮。第一波以语音业务为主,第二波以
With the voice communications market becoming more saturated, voice communications and voice-based value-added services have shown a clear downward trend. In addition, with the completion of large-scale construction of 3G networks and the popularization of smartphones, the ICT industry has entered the era of mobile Internet. Due to the proliferation of OTT services such as Google Voice, Skype and Whats App, telecom operators’ traditional business profits continued to decline. Under the dual attack of sluggish growth and holding difficulties, global operators are turning their attention to value-added business innovation, new product development, new business models and marketing approaches to find new profit growth points. The telecommunications industry has experienced three waves of revenue binge. The first wave of voice-based business, the second wave to