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新媒体环境下,使内蒙古媒体尤其是新媒体的对外传播有了新的任务,如何在新的媒介环境下构建真实、和谐的内蒙古形象,内蒙古各家媒体都对此做出了尝试。本文以《内蒙古日报》新浪微博为例,探究其在传播内蒙古形象方面所起的作用,分析其成功或不成熟之处,以期对内蒙古新媒体构建并传播区域形象有所启发。
Under the new media environment, the media in Inner Mongolia, especially the new media, has given new missions to the outside world. How to build a true and harmonious Inner Mongolia image under the new media environment has been attempted by various media in Inner Mongolia. Taking Inner Mongolia Daily Sina Weibo as an example, this paper explores its role in disseminating Inner Mongolia’s image and analyzes its success or immaturity in order to inspire the new media in Inner Mongolia to build and disseminate the regional image.