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2006年,销售增长成为中国汽车企业的主旋律。其中,尤以上海通用的增长令人为之振奋。根据今年上半年汽车行业的销售统计数据,2006年1-6月份,上海通用实现汽车销售201901辆,与去年同期相比,增长幅度高达49%。有专家分析,继2005年上海通用实现乘用车总销量全国第一的成绩后,2006年上海通用有望继续成为市场销售冠军。在接受《东方企业文化》电话采访时,上海通用汽车总经理丁磊表示,“多品牌全系列”的产品战略,以及在全国推行的“区域限价”措施是上海通用取得销售佳绩的重要因素。
In 2006, sales growth has become the main theme of China’s auto industry. Among them, especially Shanghai GM’s growth is very exciting. According to the sales statistics of the auto industry in the first half of this year, from January to June 2006, Shanghai GM achieved 201,901 car sales, up 49% over the same period of previous year. Some experts have analyzed that following the achievement of Shanghai General Motors in 2005, the total sales of passenger cars nationwide after the first results, in 2006 Shanghai GM is expected to continue to be the champion of market sales. In a telephone interview with Oriental Culture, Ding Lei, general manager of Shanghai GM, said that the strategy of “multi-brand full series” and the “regional limit price” implemented throughout the country are the key factors for Shanghai GM to achieve good sales results.