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现阶段我国市场不断变化,企业竞争加剧,这对企业营销提出更高的要求。特别是加入世贸组织后,国内营销环境逐渐发生改变,国内竞争逐步发展为国际的竞争,竞争愈发激烈,市场竞争有国内、局部及不完整的竞争转向国际化与综合性的竞争。在这样的背景下创新市场营销教学方式具有现实意义。基于此,本文中医项目教学法为切入点,分析其在市场营销教学中的应用。
At this stage of the continuous changes in China’s market, business competition intensified, which put forward higher requirements for business marketing. Especially after China’s accession to the WTO, the domestic marketing environment has gradually changed. Domestic competition has gradually developed into an international competition. Competition has become fiercer. Market competition has shifted from domestic, partial and incomplete competition to international and comprehensive competition. In this context, innovative marketing teaching has practical significance. Based on this, this article teaching method of Chinese medicine project as an entry point, analyze its application in marketing teaching.