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广告的涵义随着社会的发展有了很大的变化,从字面意义上的“广而告知”到以赢利为目的的定义的出现,进而发展到“传递信息,促进销售的传播活动”等。广告概念的变化,是依托于对社会经济活动的不同解读而不断演进的。伴随着后工业社会(大众消费社会)理论的普及,以及人们对这种解读方式的逐渐认可,消费主义的文化观也扩散开来,而广告作为消费主义文
The meaning of advertising has changed a lot with the development of society. From the literal meaning of “广告” to the definition of profit, the advent of “Advertising” has further developed to “disseminate information and promote sales activities ”Wait. Changes in the concept of advertising, is relying on the social and economic activities of different interpretations and evolving. With the popularization of the post-industrial society (mass consumption society) theory and the gradual recognition of this way of interpretation, the consumerism view of culture also spreads,