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在信息时代,以文化与意识形态为核心的软实力已经是衡量一个国家综合实力的关键因素。影视剧作为文化产业的一项重要组成部分,是最为亲民的文化传播模式,是提高一个国家软实力至关重要的手段。尽管我国是电视剧高产国家,然而我国电视剧海外传播的数目、地区、种类以及口碑等都还有不小的提升空间。我国影视剧必须正视自身的缺陷并且订立出相应的传播对策,凸显我国意识形态与文化软实力,推动我国文化发展和繁荣,传播中国文化、诠释中国新形象,成为我国的“名片”。
In the information age, the soft power centering on culture and ideology has become the key factor to measure the overall strength of a country. As an important part of the cultural industry, film and television drama is the mode of cultural communication that is most popular among the people. It is a crucial means to improve a country’s soft power. Although our country is a country with a high output of TV series, there is still plenty of room for improvement in terms of the number, area, type and reputation of overseas drama circulating in our country. China’s film and television dramas must face their own shortcomings and put forward corresponding measures to spread the propaganda. They should highlight the ideological and cultural soft power of our country, promote the development and prosperity of our culture, spread Chinese culture, interpret the new image of China, and become the “business card” of our country.