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10年后,统一集团宣告转手健力宝,接手人为中信系旗下“北京淳信资本管理有限公司”。健力宝,作为80后群体的记忆,自1984年推出以来,已有32年历史。在这期间,因股权争斗、市场定位、品牌转让等一系类蝶变后,健力宝逐渐消失在公众视野中,久矣。眼下,再次回归国资怀抱,健力宝能否重放光芒?中国品牌研究院研究员朱丹蓬表示,如果营运模式、产品线、团队建设等三个方面能有根本改观的话,健力宝还有复兴机会。
Ten years later, the reunification group announced the reshuffle of Jianlibao, took over the person as CITIC’s “Beijing Chun letter Capital Management Co., Ltd.”. Jianlibao, as the memory of the group after 80, has been 32 years since its launch in 1984. During this period, due to the equity struggle, market positioning, brand transfer and a series of butterfly changes, Jianlibao gradually disappeared in public view for a long time. Right now, once again return to the arms of state-owned assets, Jianlibao can replay the light? China Brand Research Institute researcher Zhu Dan Peng said that if the operation mode, product line, team building and other three aspects can fundamentally change, then Jianlibao rejuvenation opportunities.