论文部分内容阅读
商机来自哪里?来自对消费者的深入洞察,有时候,事情偏偏就不是你以为的那样。虽然我已经做了超过30年的广告,从传统媒体做到数字媒体,但是每一天我都在学习。很多时候我们谈消费者,都谈到消费者洞察,做很多的调研,做很多的小组讨论,去拜访消费者,都是洞察之一。
Where do business opportunities come from? In-depth insight into consumers, sometimes things are not what you think. Although I’ve been advertising for more than 30 years, making digital media from traditional media, I learn every day. Many times we talk about consumers, all talked about consumer insights, do a lot of research, do a lot of group discussions, to visit consumers, are one of the insights.