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三个多月前,沃尔玛首席执行官道格·麦克米伦对投资者说,公司将专注于提高灵活性。三个多月后,沃尔玛宣布将在全球关闭269家门店,涉及1.6亿员工。这一切,都来自亚马逊等在线零售商的竞争压力。网络电商对实体店的冲击,早已不是近期才发生的事。一方面,实体零售商开始收缩业务,另一方面,电商自己却开起了实体店——亚马逊书店、淘宝体验厅、京东体验馆、膜法世家实体店……我认为,2016年可能会是实体店复苏的起点。比如,
More than three months ago, Wal-Mart chief executive Doug Macmillan told investors that the company will focus on increasing flexibility. More than three months later, Wal-Mart announced it will shut down 269 stores worldwide, involving 160 million employees. All this comes from the competitive pressures of online retailers such as Amazon. The impact of online e-commerce on physical stores is not something that has happened recently. On the one hand, physical retailers began to shrink their business. On the other hand, the e-commerce operators themselves opened their own physical stores - Amazon Bookstore, Taobao Experiencing Hall, Jingdong Experiencing Hall and Membrane Family Stores... I think 2016 may Is the starting point for the recovery of the store. such as,