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当前全球创意产业迅猛发展,我们国家提出了实行文化强国的战略目标,再过五年文创产业即将成我国国民经济的支柱型产业。基于文创的大背景下,江西将迎来发展创意产业的大好时机,自主研发、推广创意型禅文化系列旅游产品。我们以江西宜春禅宗独特的“禅味”为创作基础,打造具有地方特色的禅文化旅游纪念品,填补市场空白,与此同时影响、辐射、带动省际和洲际旅游线路的文创纪念品开发。
At present, with the rapid development of creative industries in the world, our country has put forward the strategic goal of implementing a culturally powerful country. In another five years, the cultural and creative industries will soon become the pillar industries of our national economy. Based on Wenchuang’s background, Jiangxi will welcome a golden opportunity for the development of creative industries and independently develop and promote a series of creative Zen cultural tourism products. Based on the unique “Zen Taste” of Zen in Yichun, Jiangxi Province, we create Zen cultural tourist souvenirs with local characteristics and fill in gaps in the market. At the same time, we will create cultural and cultural memorabilia that will influence and radiate inter-provincial and inter-provincial tourist routes. .