雅虎:在踟蹰之间节节败退？

• 作 者: 邵方
• 出 处: 电子商务
• 发表日期: 2006年11期
• 关键词: 雅虎 互联网广告 网站 广告业务 视频广告 广告产品 社交网站 社交网络 广告领域 广告业界

在刚刚过去的10月, Google斥以巨资成功收购视频网站YouTube。然而,在一波又一波关乎此举的评议之间,随即就有行业人士将点评之指不自觉移至雅虎。与对Google高调评说不同,这些说法应该令雅虎如哽在喉——多数人士认为,在快速变化的互联网广告市场,雅虎这一互联网巨擎已经愈来愈跟不上竞争的步伐。业界人士坦言,在近期的市场竞争中,雅虎在多个领域或环节都表现出了无法被认同的踟蹰不前和迟钝表现。

In just the past 10 months, Google resorted to the huge acquisition of video site YouTube successfully. However, after the wave of comments on this move, there was an unwitting move by industry practitioners to Yahoo. In contrast to Google’s high-profile comments, these claims should make Yahoo thrive - most people think Yahoo, the Internet giant in the rapidly changing Internet advertising market, has become increasingly locked out of competition. The industry admits that in recent market competition, Yahoo in many areas or areas have shown unrecognized unrest and sluggish performance.