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蒙古语广播电视在节目生产制作、落地覆盖等方面具有其他语言广播电视不可代替的特性。本文通过分析近几年蒙古语广播电视在节目生产、受众服务、“走出去”工程等方面的新尝试,研究新的媒体环境下民族语言广播电视发展的途径,探讨在互联网时代民族语言广播电视如何与发达国家、发达地区的媒体一样创新工作,树立自己的品牌,积极推进融媒体建设,不断提升民族语言媒体的传播力、公信力、影响力、引导力等问题。
Mongolian radio and television programs in production, floor coverings and other languages have the irreplaceable characteristics of radio and television. By analyzing the recent attempts of Mongolian radio and television programs in program production, audience services, and “going out” projects, this paper studies the ways of the development of national language radio and television in the new media environment, Radio and television how to innovate in the same way as the media in developed countries and developed regions, establish its own brand, and actively promote the construction of financial media, and constantly improve the communication, credibility, influence and leadership of the national language media.