论文部分内容阅读
致各计算机产品经销商的公开信: 电脑界的同仁们你们好!您是否感觉到现在做计算机产品生意越来越苦、聪明的客户也越来越挑剔,竞争越来越激烈?面对这一切我们该怎么办?难道只能靠降价来争取客户、维持生存?那么我们从哪儿获得利润?在低利润、无利润甚至赔本儿销售的前提下又如何能做好售后服务,令客户们满意?那么请加入我们的行列,让您从拼价格、与客户的争执中解脱出来,共同迎接年底销售高潮的来临。具体事项如下: 1.产品介绍:品名:EMC微机,由北京计算机三厂生产,具有可靠的产品性能和全套符合国家要求的手续。 2.广告支持:近期将由厂家带头展开全面的广告攻势,提升产品的知名度。 3.价格保护:为保证同行们的利润,EMC微机提供良好的价格保护政策,由厂商公开提供参考销售价,并对经销商严格限制最低出货价。 4.服务支持:由厂家提供实实在在的三年保修政策,保证三天内修好,经销商只负责销售,其它问题由厂商负责。 5.代理申请:申请成为EMC代理的公司必须保证30台/月的出货量……
Open Letter to Computer Product Distributors: Hello colleagues from the computer industry Do you feel that nowadays the computer products business is becoming more and more bitter, the clever customers are getting more and more critical and the competition is fiercer and fiercer? In the face of all this How can we do? Can only rely on price cuts to win customers, to survive? Then where do we get profits? In the low-profit, no profits and even under the premise of selling children under the premise of how to do after-sales service, so that customers are satisfied? Then please join us, allowing you to spell price, customer disputes with the liberation, to meet the end of the sales climax. Specific items are as follows: 1. Products: Name: EMC microcomputer, produced by the Beijing Computer Factory 3, with a reliable product performance and a full set of procedures in line with national requirements. 2. Advertising Support: Recently, manufacturers will take the lead in launching a comprehensive advertising campaign to enhance product visibility. 3. Price Protection: In order to ensure the profits of its colleagues, EMC microcomputer provides a good price protection policy, by the manufacturer to provide a reference sales price, and strict restrictions on the minimum delivery price of the dealer. 4. Service Support: By the manufacturer to provide real three-year warranty policy, to ensure repaired within three days, the dealer is only responsible for sales, other issues by the manufacturer. 5. Acting applications: companies applying to become EMC agents must guarantee 30 units / month of shipments ......