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美国有4,200万年龄由26-36岁的新世代人口,总的来说,这些消费者较为理性和实际。据一项调查显示,这一代人较喜欢购买家庭用品,反而不太热衷选购时尚服饰、唱片以及光顾高级餐厅。除了家庭用品外,新世代的主要消费包括家具、食品和儿童服装,此外也要应付子女教育开支,甚至偿还自己的学生贷款。零售业者认为这些顾客难以讨好,原因是他们的购物喜好差异很大。 据波士顿Retail Value Consultants顾问公司合
There are 42 million new-generation population aged 26-36 in the United States. Generally speaking, these consumers are more rational and practical. According to one survey, this generation prefers to buy housewares instead of keen on buying fashion clothes, recordings and dining in fine restaurants. In addition to household products, the new generation’s main consumer spending includes furniture, food and children’s clothing, as well as spending on children’s education and even repaying their student loans. Retailers think these customers find it hard to please because their shopping preferences vary greatly. According to Consultants, Retail Value Consultants, Boston