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随着社会的不断发展,企业和商家对产品宣传的广告、产品的标识以及自身标识的设计越来越看重,这就要求从事平面设计的人员可以熟练地掌握各种软件的使用,有自己独特的创意,设计出满足人们需求的平面设计方案。平面设计行业之间的竞争力随着社会的发展也越来越激烈,为了更好地适应社会的发展,设计让商家满意的方案,应该具备专业的理论知识,并掌握过硬的专业技能,这样才能切实做到与时俱进。平面设计中设计的内容非常广泛,包括对产品商标的设计、企业或者商家的品牌设计等,进行平面设计时应该做到色彩的合理搭配,模型的建立,避免在设计过程中出现失误。本文通过对高职院校毕业生从事平面设计必备的理论知识进行探讨,确保毕业生有坚实的理论知识,为毕业生以后的工作打下坚实的基础,保障毕业生顺利地走上自己的工作岗位。
With the continuous development of society, enterprises and businesses pay more and more attention to the advertisement of product promotion, the identification of products and the design of their own logo, which requires that graphic designers can skillfully master the use of various softwares and have their own unique Creative design to meet the needs of people’s graphic design. The competitiveness of graphic design industry with the development of society is also more and more fierce, in order to better adapt to the development of society, the design of programs to make businesses satisfied, should have professional theoretical knowledge and master the excellent professional skills, so Can we effectively advance with the times. Graphic design in the design of a wide range of products, including trademark design, business or business brand design, graphic design should be done with a reasonable color, model establishment, to avoid mistakes in the design process. This article discusses the theoretical knowledge of graphic design in order to ensure that graduates have a solid theoretical knowledge and lay a solid foundation for graduates to work in the future to ensure that graduates take their jobs smoothly post.