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广告是一种有偿的、通过大众媒介传播的,目的在于诱导和劝服信息的传播活动,同时广告作为信息传播的一种方式,其目的在于唤起人们对商品或者服务的需求,广告创意是广告活动的灵魂,广告创意的方法是广告的重点,创意中我们必须基于创新意识的原则,才能创造出好的广告。
Advertising is a paid, through the mass media, the purpose is to induce and persuade the dissemination of information activities, while advertising as a way of information dissemination, the purpose is to arouse people's demand for goods or services, advertising is creative advertising Activities of the soul, creative approach is the focus of advertising, creative ideas we must be based on the principle of innovation in order to create a good advertising.