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随着城市化加速,社会分层弹性化,期刊作为“社会的一面镜子”,日益成为现代社会的必需品。而要在市场上占有一定地位,作为期刊的领导者,仅有编辑学理论和知识,或一般商品的市场概念与操作手段还不行,更重要的是把握期刊的经验和期刊商品化的知识,使期刊成为“健康的精神消费、文化的产业支柱、现代的稳定职业、小康的必要部件。”然而,目前期刊队伍素质,特别是新疆期刊队伍的素质,与时代的需求和形势的发展相比,还存在着许多的不适应。因此,作为期刊负责人,一定要审时度势,抓住期刊发展的重要战略机遇期,切实做到以下几个方面。
With the acceleration of urbanization and the stratification of social stratification, periodicals, as a “mirror of society,” increasingly become necessities of modern society. But to occupy a certain position in the market. As the leader of periodicals, it is not enough to edit the theory and knowledge of the market or the concept of market of general commodities. It is even more important to grasp the experience of periodicals and the commercialization of periodicals, Make journals become “an essential component of a healthy spiritual consumption and cultural industry, a modern stable occupation and a well-to-do part.” However, the current quality of journals, especially the quality of journals in Xinjiang, is in contrast with the needs of the times and the development of the situation , There are still many not suited. Therefore, as the head of periodicals, we must review the situation and seize the important period of strategic opportunities for the development of periodicals, so as to effectively accomplish the following aspects.