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新媒体数字技术不仅让动画制作从原始的手工劳动中解放出来,动画艺术结合数字媒体,已然拓展到了一个无所不能的“造梦空间”。比如:中央台经常播放的侏罗纪纪录片,所有的恐龙及部分场景都是运用现代数字动画技术完成的。事实上,动画片早已不只在儿童文化及娱乐领域发展,现代形成的军事对战仿真动画、建筑漫游动画、航空航天模拟动画、医学展示动画、各类学术研讨仿真动画、体育动画等,都体现了数字动画在各行业中所产生的不可估量的价值,也表明对其他产业的推动具有积极作用。例如:体育动画产业,其动画内容不仅包括与体育相关的影视动画,还包括体育竞技项目、体育竞技赛场等相关的影像包装、虚拟动画、动态视觉传达等数字动画作品。从登月工程项目中的模拟飞行到数字发型师的模拟造型……可见,动画产业正从传统动画,向以“科技”“工程研发”为基础领域的动画系统过渡。动画产业的创新,不仅仅从艺术角度探索,还要考虑其他领域中的战略应用,重心不必调整,但要多维度拓展动画产业的发展方向,一个完善的动画产业应当具有全方位的组织结构,利用数字媒体拓展动画本身的生存空间。
The new media digital technology not only makes the animation work free from the original manual labor, but also combines the animation art with the digital media to expand an all-encompassing space for making dreams. For example: CCTV often plays the Jurassic Documentary, all the dinosaurs and some of the scenes are done using modern digital animation technology. In fact, animation has long since expanded beyond the fields of children’s culture and entertainment. Modern warfare simulation cartoons, building roaming animations, aerospace simulation animations, medical display animations, all kinds of academic simulation simulations, and sports animation all reflect the The immeasurable value of digital animation in various industries also shows that it has a positive effect on the promotion of other industries. For example, the animation industry of the sports animation industry includes not only animation related to sports but also digital animation such as sports packages, sports packages, virtual animation and dynamic visual communication. From the simulation flight of the moon landing project to the simulation modeling of the digital hair stylist ... It can be seen that the animation industry is moving from the traditional animation to the animation system based on the field of “science and technology” and “engineering research and development.” Animation industry innovation, not only from the perspective of art to explore, but also consider other areas of strategic applications, the center of gravity do not have to adjust, but to multi-dimensional animation industry to develop the direction of a sound animation industry should have an all-round organizational structure, Use digital media to expand the living space of the animation itself.