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商业企业的一切管理活动都要人去掌握和操作。无论是管理活动各职能的有效发挥还是管理目标和经济目标的有效实现,都要通过人的行为来实现,离开了人,管理活动就失去了存在的价值和动力。虽然商业企业可以从商品质量、商品价格、营销策略等方面提高企业的竞争力,但是这所有的一切都必须通过人来决策,通过每一个企业人来实现,通过开发、利用每位员工的智慧即对“软资源”的充分利用,才能促进企业销售,提高利润。因
All management activities of commercial enterprises need people to master and operate. Whether it is the effective display of various functions of management activities or the effective realization of management goals and economic goals, they must be realized through human actions. When people leave, the management activities lose the existing value and power. Although commercial enterprises can improve the competitiveness of their enterprises in terms of product quality, commodity prices and marketing strategies, all of them must be decided by people, realized by every enterprise, and by exploiting and utilizing the wisdom of each employee That is, the full use of “soft resources” in order to promote business sales and increase profits. because