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“给您一个智慧的人生”,这是华东师范大学出版社的广告语。 1997年7月,我奉调出版社。从教学、科研第一线来到一个全新的工作岗位,我感到一种莫名的兴奋,同时也产生了一种莫名的冲动。很快,我感受到了工作的压力,感受到了竞争的残酷。这一年的12月,在西安举行了一年一度的大学出版社图书订货会。开幕当晚,西北地区大学版协宴请来自全国各地的大学出版社社长,我与杭大出版社的副社长朱绍秦同座。他出示了两张名片,这两张名片有一个共同的特点:背面都印有广告语。他评论说:“这一张(指
“Give you a wise life”, which is the advertising language of East China Normal University Press. In July 1997, I served as publisher. From teaching and research to the first line of a new job, I feel a sense of excitement, but also produced an inexplicable impulse. Soon, I felt the pressure of work, felt the cruel competition. In December of this year, an annual university press book fair was held in Xi’an. Opening night, the Northwestern University edition banquet invited from all over the country president of University Press, I and Hangzhou University Press Zhu Shaoqin, vice president of the same seat. He showed two business cards, the two business cards have one thing in common: the back are printed advertising slogans. He commented: "This one (referring to