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一、什么是 EMBA“EMBA”和“公共关系”这两个词在我们国家的形成历史都很短暂,属于比较年轻的词汇。EMBA,即“高级管理人员工商管理硕士”(Executive Master of BusinessAdministration)的简称,是在 MBA 基础上发展起来的一种特殊教育形式。其课程一般是通过大量实战案例分析进行开放互动式学习。我国20世纪80年代末开始引入西方的高级管理培训课程,直到2002年国家正式批准北大、清华、人大、同济等30所高校开始招收 EMBA 学员至今。
First, what is the history of the formation of EMBA “EMBA ” and “public relations ” in our country is very short, belong to the younger words. The EMBA, short for “Executive Master of Business Administration,” is a form of special education developed on the basis of an MBA. The course is generally through a large number of actual case analysis of open and interactive learning. China began to introduce advanced management training courses in the West in the late 1980s until 30 countries, including Tsinghua University, Tsinghua University, the People’s Congress and Tongji University, officially began accepting EMBA students in 2002.