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本课题的“新媒体”是指互联网、数字电视、IPTV、手机、博客、微博、电子杂志等基于通信技术和网络技术基础之上的新媒体形态的总称(不包括由于营销理念变革所产生的新媒体,如楼宇电视等)。新媒体的出现,彻底挑战了原先高度集中控制的媒体管控机制,在一定程度上改变了政府与一般民众在媒介近用权和消息来源方面的关系状态,在这种形势下,政府如何对新媒体进行策略性调控,是衡量政府执政能力的一个重要标准。
The topic of “new media” refers to the general term of new media based on communication technologies and network technologies such as the Internet, digital television, IPTV, mobile phones, blogs, Weibo and electronic magazines (excluding the change of marketing concept The resulting new media, such as building television, etc.). The emergence of new media has completely challenged the previously highly centralized media control mechanism and to a certain extent changed the state of the government and the general public in terms of media access and source of information. Under such circumstances, how can the government make new contributions to the new The strategic regulation of the media is an important measure of the government’s ability to govern.