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主打高颜值和越级配置,领动定位更年轻、对车辆的舒适感和科技感更加注重、有主见、有个性的城市消费者。伊兰特家族迎来了它的第五代产品——领动。同时,伊兰特、悦动、朗动、领动也将在北京现代形成(伊兰特家族)四代同堂的新局面。不同的产品,定位不同。如今在市场上,伊兰特和悦动还在发挥着余热,朗动则是北京现代A级车的主力军。那么,领动定位在哪里呢?按照北京现代的官方说法,领动的潜在消费者比朗动更加年轻,主要集中的在1-3线城市,他们有个性、有主见,对车辆的舒适感、科技感更加注重。从外观上看,领动进一步年轻化,大尺寸六
The main high-value and leapfrog configuration, collar positioning more young, comfortable and sense of technology more emphasis on the vehicle, assertive, personalized urban consumers. Elantra family ushered in its fifth generation of products - the lead. At the same time, Elantra, Yue move, Long move, move will also be formed in Beijing modern (Elantra family) four generations of a new situation. Different products, different positioning. Now in the market, Elantra and Yue move is still playing a waste heat, Lang move is the main force of Beijing Hyundai A-class car. So, where is the positioning of the driver? According to Beijing Hyundai’s official statement, the potential consumers to lead the move younger than the dynamic, mainly in the 1-3 line cities, they have personality, assertiveness, the comfort of the vehicle , More sense of science and technology. From the appearance point of view, the lead to further younger, large size six