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频道竞争归根结底是节目竞争。对地域性较强、同质化严重的省级卫视群体来说,首先应打好地方牌,固守在本省的市场份额。
Channel competition in the final analysis is program competition. For regional satellite groups with strong regional and serious homogeneity, the local cards should first be laid and their market share in the province maintained.