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近年来,随着我国经济发展水平逐年上升以及国民旅游意识的不断加强,房车旅游作为一种新兴的旅游方式越来越受到人们的青睐。但是,我国在房车旅游方面发展还存在着一些瑕疵。本文选取房车旅游作为研究对象,借鉴国内外房车旅游现状研究的理论基础,运用SWOT分析法对跟着房车去旅行的竞争优势、竞争弱势、发展机遇与威胁等内外部因素进行具体分析并提出发展策略,结合问卷调查法、文献查找法等数据统计结果,进而提出促进我国房车旅游快速发展的若干建议。
In recent years, as the level of economic development in our country rises year by year and the awareness of national tourism continues to increase, as a new way of traveling, RV tourism attracts more and more people. However, there are still some flaws in the development of RV tourism in our country. This paper selects RV as the research object, draws lessons from the domestic and foreign RV tourism theoretical basis, uses SWOT analysis to analyze the internal and external factors such as competitive advantage, competitive disadvantage, development opportunity and threat which followed the RV travel and puts forward the development strategy , Combined with the questionnaire survey, literature search and other data statistical results, and then put forward to promote the rapid development of China’s RV tourism a number of recommendations.