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有一位著名的管理学家曾说:企业的目的只有一个,那就是创造顾客。创造顾客也就是不满足于与他人分蛋糕,而是自制蛋糕,创造需求,形成一段时间内或某一区域内独家经营态势。在美国某城市郊外,有一片荒芜的小坡地,因为离城市较远,不占地利,所以闲置多年,卖不出去。后来这块地皮的所有者忽然灵机一动,想出一个绝妙的计谋。他跑到当地政府部门对一位官员说:“我这块地不要钱,给你们盖所大学如何?”当地政府对他的行为十分赞赏,欣然接受他的建议,马上调拨资金,组织
One famous management scientist once said: The purpose of a business is only one, that is, to create customers. To create customers is not satisfied with the cake with others, but homemade cake, create demand, the formation of a period of time or an exclusive operating within a region. On the outskirts of a certain city in the United States, there is a deserted small slope that can not be sold for many years and can not be sold because it is far from the city and does not occupy a large area. Later, the owner of this piece of land suddenly took the initiative, came up with a wonderful strategy. He went to the local government department and said to an official: “I do not need money here to cover your university.” The local government greatly appreciates his actions, gladly accepts his advice, immediately transfers funds and organizes