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近10年来,在沃尔玛的美国式经验和强大的中国消费文化博弈中,沃尔玛占领中国市场的目标正变得异常艰难。沃尔玛在中国市场本地化失误导致业绩滑坡的迹象已经越来越明显。沃尔玛这套美国式的采购体系却在中国遇到挑战。沃尔玛希望通过放弃进场费而降低产品价格的做法并未实现,在实际的商品价格中,家乐福与沃尔玛相差无几,换言之,沃尔玛希望通过不收进场费来获取“低价商品”并未奏效。2005年5月18日,在沃尔玛北京首
The past 10 years, Wal-Mart’s American-style experience and a strong Chinese consumer culture game, Wal-Mart’s occupation of the Chinese market is becoming very difficult. Wal-Mart localization errors in the Chinese market led to signs of decline in performance has become increasingly evident. Wal-Mart’s U.S.-style procurement system has encountered challenges in China. Wal-Mart’s hope of reducing product prices by abandoning entrance fees has not materialized. Carrefour is almost the same as Wal-Mart in actual product prices. In other words, Wal-Mart hopes that obtaining “low-priced products” through no admission fees will not work . May 18, 2005, first at Wal-Mart Beijing