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中国保健酒经过这几年的发展,其市场看似在不断壮大,每年以超过30%的增长率在发展,行业普遍估计到2010年,保健酒市场容量将达到130亿元以上。但仔细分析,我们不难发现,目前保健酒市场主要还是集中在以中国劲酒为代表的中低档餐饮市场,以椰岛为代表的礼品市场,及以致中和、张裕、华佗为代表的家饮市场。而在利润及市场前景巨大的高端商务酒及家饮酒市场则一直难有突破。虽然期间也曾涌现出一大批著名的白酒和保健品企业,凭借其雄厚的资金实力及知名度,纷纷推出一系列高端商务酒,如茅台推出“茅台不老酒”、五粮液推出“雄酒”、“勇酒”、“兴旺发”
After years of development, China’s health wine market appears to be growing at an annual rate of more than 30%. The industry generally estimates that by 2010, the health wine market will reach more than 13 billion yuan. However, after careful analysis, it is not difficult to find that the current health wine market is mainly concentrated in the medium and low-end catering market represented by China Jinjiu, the gift market represented by Coconut Island, and the markets represented by Zhonghe, Changyu and Huatuo Home drink market. In the profit and market prospects for the huge high-end commercial wine and home drinking wine market has been difficult to break through. Although a large number of well-known liquor and health products enterprises have also emerged during this period, they have launched a series of high-end commercial wines with their abundant financial strength and popularity. For instance, Maotai introduced “Maotai not old-aged wine” and Wuliangye introduced “ ”, “ Brave wine ”, “ booming ”