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未来的电视一定是点播模式和个性化服务,而数字电视就有这种视频点播的功能,它有全新的收视方式,有更大的自由性,给观众更多的选择权,提高了节目的互动性、针对性和参与性。现在是一个多方位的网络信息全球化的时代,网络技术发展的迅速,互联网慢慢占据了人的生活空间,成了众多人群的必备,尤其是网络电视,成为了网络媒体的代表,发展的速度也是越来越快,这个新生力量直接威胁到了传统
The future of television must be on-demand mode and personalized service, and digital television has this video-on-demand features, it has a new way of viewing, more freedom, giving viewers more choice, improve the program’s Interactivity, relevance and participation. Nowadays it is a multi-faceted era of globalization of network information. The rapid development of network technology and the Internet occupy people’s living space slowly. It has become an indispensable part of many people. In particular, network television has become the representative of network media and has developed The speed is getting faster and faster, this new force directly threatens the tradition