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记得第一次看到可乐罐上印着的QQ logo的时候,感觉很有意思,这两个品牌的品牌资产在那一刻开始在我的脑海中互相发生着奇妙的变化。可口可乐变得更本地化和更年轻,而腾讯从一个中国的本土品牌开始变得更加成熟和国际化。后来的结果也证明了可口可乐在互联网营销领域与腾讯的合作成为一个大家津津乐道的案例。
I remember the first time I saw the QQ logo printed on the Coke cans, I felt very interesting when the brand equity of the two brands started to wonderfully change in my mind at that moment. Coca-Cola has become more localized and younger, and Tencent has become more mature and internationalized from one of China’s domestic brands. Later results also proved Coca-Cola cooperation in the field of Internet marketing and Tencent become a relish everybody’s case.