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案例教学是市场营销的重要教学手段,营销案例教学能够使理论和实践相结合,提高解决问题的能力。阐述了营销案例教学的作用,对营销案例教学进行了设计,总结了营销案例教学注意事项。
Case teaching is an important teaching method for marketing. Marketing case teaching can combine theory and practice to improve the ability to solve problems. Expounded the role of marketing case teaching, designed the marketing case teaching, and summed up the marketing case teaching notes.